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OurKidsWin! is a loyalty marketing program linking the parents of school-age kids to local, regional, and national businesses. The program markets to 3 distinct audiences;

School Districts –
who can raise money for their schools and benefit from the help provided by OurKidsWin! community organizer.
Parents/Users/Members –
who raise money for their individual child’s school and also benefit from member-only deals. Firstly, they need to be sold on the program itself, then once they sign up, the marketing of the member retailers’ goods and services is done on an ongoing basis.
Local and National Businesses –
who gain direct marketing access to families with school age kids-the largest spending demographic. The program produces and distributes print and web marketing materials that promote participating businesses. Campaign print collateral for parents is distributed through the schools and goes home via backpack. E-mail distribution of the same promotions are sent directly to the parent user/members.