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WORK FLOW STAGES: A Guide*

CONCEPT
. understanding the clients image, as well as the audience they wish to reach**
. styling the layout
. sourcing  a variety of Images
. adding FOR POSITION ONLY text, or any text that the client has finalized
. a variety of Version 1 layouts are created
.
FIRST ROUND ~ edits to Version 1 layout
. the client makes comments on layout, which drives the project in a clear direction
. client finalizes text content and makes text edits to existing text, making any desired text changes***
. layout is fine tune with actual content to create Version 2 layout
.
SECOND ROUND ~edits to Version 2 Layout
. client carefully edits text for spelling**** and other mistakes, plus any other edit comments
. with some tweaking, at this point the layout and styling are generally close to completion
. layout edited for any small remaining issues, to create Version 3 layout
.
THIRD ROUND ~ edits to Version 3 layout
. client double-checks for any minor issues that may have been overlooked, though generally at this stage, the layout will be approved
.
FINAL Layout ~ created and sent in the desired format

*This is the ideal workflow for flat rate and bundled prices, though each individual project is different, presenting their own set of constraints and challenges which can lead to variables too numerous to list
.
**The clearer the clients vision, the faster the process. If the client is relying on the designers skills to create concepts the process takes a little more time
.
***Sometimes, clients also edits actual text content (as opposed to minor formatting spelling and grammar changes) while working with the designer.  The down side of this method is that it leads to more design edits and consequent additional charges. To reduce the amount of time the designer spends leading to extra charges, the client will Ideally already have done the content editing before the text is given to the designer to flow into the layout
.
****especially those that spell checker would not notice like proper nouns and incorrect usage or words spelled correctly – cat for car etc)